The word on the shirts says, "ASHTI" pronounced (aw-sh-tee) means "PEACE".

The logo face for this line includes a meaningful depiction of unity and peace.

The design of the sun with 21 rays is inspired by the sun that you can find in the center of the Kurdistan flag.

The sun represents the source of life and freedom which connects to the Kurdish people and its region.

The overall idea is to promote peace and draw awareness to the fight that millions of people are fighting all over the world to gain their freedom and peace.